If you’re in a band trying to make waves you’ll need more than just good material. You will need a music video…
The first step is to pick out a director/production company. If you want it done right than choose somebody that has already produced music videos in a quality in which you approve. I highly suggest you do not work with anybody that has not yet done a music video unless they are willing to do it for free. Sometimes production companies start out by filming music videos for bands for free in order to have content in the bank of their own to pitch to other bands to get their business rolling. If you don’t know what kind of quality they produce in regards to music videos and they are going to do it for free, make sure you sign documents stating that they may not post the video anywhere without your approval. This saves you in case it turns out terribly. You can’t afford to have an embarrassing music video.
Keep it simple, stupid.
If this is your first video I recommend you keep it simple. That means no concept – only band performance. It is a great way to show off your moves and brand your band and show the world what you’re made of. Concept videos are tough to do as they require a lot more production value, solid actors, a talented production crew, and most importantly – a great conceptual idea, which is no easy feat. So keep it simple. You can’t go wrong with a performance video.
This is your video. Involve yourself in the important decisions like the shoot locations, lighting, and style of video you want. The more you are involved in the process the happier you will be.
You’re The Boss.
If you chose correctly – you are working with somebody you truly 100% respect and have full faith in. This means that you need to listen to their input. They’re the professionals and most likely know better than you. It is important to pick your battles and know when to put your foot down during the filming of the video. It is imperative that you state your feelings and ideas during the shoot – otherwise you have nobody to blame but yourself if it doesn’t turn out the way you want it to in the end.
Always communicate what you want and need. After the shoot is done it will need to be edited. The production company should give you a rough first edit. This should be something they are not married to meaning if you have input and want major changes than they should do it no questions asked; remember that you are paying them. The second edit should include all of your change order requests and you can approve/request tweaks at this point. The third edit provided to you should be the “final edit”. You can still throw one or two small tweaks out there to wrap up your input and they can make those tweaks before cleaning it up and exporting your final product to share with the world.
This is a big deal for your band. You are trying to make a name for yourselves. You want to be taken seriously, and this video is going to help prove to everyone just how great you are. The most important thing is to have fun. That’s what it is all about. As long as you do your homework and choose the right crew that you trust and you help put in the work needed before hand to plan everything out perfectly than all that is left to do is to have fun during your shoot.